A few business problems I've solved with content.

Selected work spanning positioning, content strategy, thought leadership, campaigns, and content systems for B2B tech, GovTech, and nonprofit clients.

Content Writing

Interviewing Municipal Customers to Develop Impactful Case Studies

Throne had strong pilot results from its smart restroom deployments in several cities and needed a case study to adequately capture the amazing outcomes with their local government audience.

Fractional Content Leadership

Building a Marketing Program to Drive 6x Sales Qualified Leads

A B2B SaaS startup needed a marketing program to generate more qualified leads. Sales were strong, but the company needed more sales qualified leads coming from marketing to keep pace with that growth.

Content Writing

Analyzing Business Data to Develop Annual Trend Reports

A GovTech company needed a writer with public sector expertise to turn their data insights into original thought-leadership content for the government HR and workforce space.

Content Audit and Strategy

Auditing Content Performance to Inform Business Model Changes

A public sector online education platform was experiencing stagnant membership growth despite high top-of-funnel engagement. They suspected their free content model was contributing to low conversion rates, but hesitated to implement limiting free content access for fear of losing loyal customers.

Content Writing

Turning Roundtable Discussions Into 102 Published White Papers

A GovTech nonprofit needed a writer with public sector experience to turn hour-long roundtable discussions into polished, publishable assets. Each roundtable touched on issues across cybersecurity, AI, cloud modernization, and government digital transformation.

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